Five experiences.
One standard of craft.
Lonja Group is the luxury lifestyle collective founded by Nomonde Matandela. Beauty, education, automotive care, African cuisine and home fragrance, woven into a single house of South African excellence.
The collective
Five houses, one Lonja.
Each house stands proudly on its own, yet every one is woven with the same gold thread of warm hospitality, considered craft and Afro‑modern luxury. Step through any door and you're already home.
CEO & Founder
Nomonde Matandela
A young entrepreneur who built Lonja Beauty Studio into a proudly 100% Black-owned business with two thriving branches: Fourways (2022) and Randburg Square (2024). Her vision is simple and bold: top-notch beauty, sustainable growth and meaningful job opportunities for South Africa's youth.
Established in 2018, Lonja Group today brings together five distinct houses under one Afro-modern standard of craft.
In their words
Loved across Joburg.
"Walking into Lonja feels like walking into a five-star hotel that happens to do the best silk press in Joburg."
"I trained at the Academy and was placed in-salon within a month. Nomonde builds careers, not just stylists."
"The full valet on my X5 was museum-quality. I won't take my car anywhere else now."